The availability of new sets of data has changed the way we live our lives. This article presents 10 examples of data which have changed everything from how we assess wars to how companies deliver milk. Shopping: Supermarkets have always kept track of how people shop,...
Overtone®, Inc., introduced OpenMic® version 5.3, an advanced customer listening system. Customer listening is the process of gathering, categorizing, analyzing and acting upon online comments and conversations about your product, service or brand. Overtone’s OpenMic promises to deliver meaningful customer insights from unstructured customer-generated content...
Americans spend a higher percentage of GDP on healthcare – 16% – than just about any other country. One Midwestern health insurer is using data analytics to do its part in reducing that percentage. BlueCross BlueShield (BCBS) of Kansas City brought IT and business people together...
Today, most retailers offer across-the-board discounts or deals aimed at categories of customers. But industry experts say they expect retailers to move toward more individualized offers. Tailoring discounts to individual shoppers based on their buying history promises to maximize marketing budgets, build customer loyalty, and...
New Aberdeen Report spotlights “Offer Optimization: Using Customer Analytics to Improve Marketing Performance”. In this study, they reveal that companies are increasingly harnessing the power of customer analytics to improve the effectiveness of their marketing investment. This enables them to make smarter decisions and obtain...
American Express announced the launch of its Business Insights division, a new analytics organization that will draw on the company’s global network to help business customers develop better informed growth strategies. Business Insights will analyze its transactional data to identify spending patterns on its 90...
I recently read an interesting book that resonates with the soul of Indus Insights – “Competing on Analytics: The New Science of Winning” by Tom Davenport and Jeanne Harris. The essence of the book is that analytics is the cornerstone of sustainable competitive advantage in today’s business...
The days when marketers could get away with trusting their gut feelings are coming to an end. The data-driven marketing revolution is upon us. Marketers are overwhelmed by the need to use data to make marketing more effective and efficient. Data has become the lifeblood...
